A plain-language explanation
State who you help, the problem you solve and what you provide. Keep the first explanation direct, then add detail for readers who need it.
Clear routes through the site
Use a small set of navigation labels that match visitor goals. Link service pages to relevant examples and give each page a useful next action.
Evidence people can inspect
Use real credentials, references and project examples with permission. Do not publish invented customer logos, outcomes, employee counts or certifications.
Accessible and responsive design
Use readable type, sufficient color contrast, keyboard-friendly navigation, descriptive labels and layouts that work across phone, tablet and desktop sizes.
Privacy-aware contact options
Ask only for information needed to respond. Tell visitors what happens after they submit and keep the contact process dependable.
A maintainable technical base
Keep the site quick to load, secure its admin access, use HTTPS and provide a clear error page. Review content and links regularly so that visitors are not sent to outdated information.
Plan a website improvement →